Our range of products, with unique formulations, cover all your needs for pre-race, short distance and endurance training and racing!


All Maxim products are certified safe products and produced under the highest food safety standards in the world (HACCP, BRC, IFS) and in full compliance with the following organizations:  International Olympic Committee, UCI (Union Cycliste International), ITU (Iternational Triathlon Union), USAT, World Open Water Association.


Athletes are always seeking new ways to improve their performance. Nutrition plays a very important role and the Maxim Sports Nutrition range is made to suit these needs (see scientific benefits chart below).


Nutrition and Hydration play a very important role especially the carbohydrates in nutrition. Carbohydrates supply the muscles with energy. You need about 60% carbohydrates in your daily food and fluid intake. Carbohydrates are used immediately as fuel (e.g. during exercise) or are stored as glycogen in the muscles as fuel for later. An increased intake of carbohydrates will enhance your performance considerably.


Maxim Sports Nutrition products will deliver you the right type and right quantity of carbohydrates at the right moment. Maxim has a total range of sports products for use before, during short term (sub 2 hour) training and long term training and racing.


All of the Maxim Sports Nutrition products contain maltodextrin, a glucose polymer that allows for easy digestion, rapid absorption, and sustained energy. Maxim Carbo Loader has a neutral flavor while Maxim Hypotonic Sports Drink and Maxim Hydration Tablets are available in a variety of great tasting flavors. All products are gluten-free, vegetarian friendly and do not contain ingredients which are on the doping list.


Maxim Sports Nutrition energy drinks broke onto the international scene when the medical team behind the professional British racing cyclist Chris Boardman further developed the then Maxim Carbo Loader product. The outcome: A gold medal at the 1992 Olympic Games for Chris Boardman who then broke three world records, and collected the yellow jersey three times in the Tour de France. Since then, Maxim Sports Nutrition has continued to be developed by medical teams and professionals and is now used by channel swimmers, cyclists, triathletes, runners, mountain bikers, mountain summit climbers, cross country skiers and all endurance athletes for over 25 years in more than 30 countries.

Product Comparison against other sports nutrition and electrolyte products (click image below to open and enlarge):



Scientific Product Wheels (features and benefits):