Pros Page

Maxim does not and has not ever paid any pro athlete, World Champion or Olympic Medalist for an endorsement or to use its products.


Tour de France teams have been racing with Maxim Sports Nutrition for over 25 years. ONCE, Credit Agricole, Liquigas, Rabobank and so many others use Maxim for training and racing.  Maxim is Europe’s leading sports nutrition.



Join the many USA Pro Cycling and amateur teams who have already tossed their bars and gels for the Maxim Hypotonic Sports Drink in just the short time that we have been in the USA. Designed with the guidance of the IOC (International Olympic Committee and American College of Sports Nutrition).  Maximum cellular performance from the Optimum levels of Energy + Electrolytes + Essential Vitamins.

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CHRIS BOARDMAN,  3x World Records, Olympic Gold Medalist, Tour de France legend

Chris “The Professor” Boardman is a British cyclist known for his meticulous attention to detail in preparation and training and technical know-how. He was a 1992 Olympic Games gold medalist, broke the world hour record three times, won three stages of the Tour de France and wore the yellow jersey on three separate occasions. Chris won stages of the Paris-Nice (3rd overall), Tour de Romandie (2nd overall), and Criterium du Dauphine Libere stage races, including the final road stage.

LAURA VAN GILDER, Winningest Female Cyclist in history, USA National Champion

Laura Van Gilder is the winningest North American female road cyclist of all time, with more than 300 career wins and countless podium placings.  Van Gilder turned professional in 1992 and currently races cyclocross for Twenty-Twenty C3 cycling team and road for a team sponsored by Mellow Mushroom.  In 2002 and 2007 Laura was the overall points champions for the USA Cycling National Racing Calendar.  Laura also represented her nation at the 2002 and 2005 UCI Road World Championships.


Laura turned professional in 1992 and by 1998 she had proven herself to be a worthy opponent to every other woman on a bike. In 2002 and 2007 she was the overall points champion for the USA Cycling National Racing Calendar.  During her career she has had no less than 60 – 100 starts and been a podium finisher 50% of the time. – See more at:
Laura turned professional in 1992 and by 1998 she had proven herself to be a worthy opponent to every other woman on a bike. In 2002 and 2007 she was the overall points champion for the USA Cycling National Racing Calendar.  During her career she has had no less than 60 – 100 starts and been a podium finisher 50% of the time. – See more at:
Laura turned professional in 1992 and by 1998 she had proven herself to be a worthy opponent to every other woman on a bike. In 2002 and 2007 she was the overall points champion for the USA Cycling National Racing Calendar.  During her career she has had no less than 60 – 100 starts and been a podium finisher 50% of the time. – See more at:

May, 11 2015: “Just finished a weekend of racing, including my first big road race.  I hadn’t raced 70 hilly miles yet this year and Maxim Sports Nutrition USA exceeded my expectations on fueling my body.  Two podium finishes with proper nutrition really made the difference.” 

April 2016: “After 25 successful seasons of racing using many sports nutrition products, I have found that Maxim Sports Nutrition delivers on taste, variety, and performance. It fuels my body so when I summon it to perform it responds with the energy I need.”


MAIK TWELSIEK, Ironman Champion with Kona’s  (Ironman World Championship) fastest bike split

Maik Twelsiek  Tucson, AZ only discovered the Triathlon sport 1997 when Jan Ulrich won the Tour d’ France did a sprint Triathlon in his German home town.  Maik started racing triathlons in 1999 and was selected for the German Triathlon Budesliga and raced in the ITU.  In 2006 he did his very first Ironman in South Africa and finished 9th using his road bike.  That year he also raced  Roth and then won it the following year in 2007 and his first Ironman race in Wisconsin.  Maik is on of the top Ironman racers in the world and truly made his footprint when he had the fastest bike split in Kona at the World Championships.

I raced on Maxim Sports Nutrition USA in Europe and immediately switched to using on a race day- Arizona Ironman.  The Hypotonic Sports Drink has the electrolyte levels clean European energy and key vitamins you need and I recommend it to all races at all levels

ESKILD EBBESEN, 6x World Champion, 3x Olympic Gold Medalist

Eskild Ebbesen is a Danish lightweight rower and triathlete who has won a total number of five Olympic medals (three gold) and six World Championship gold medals and now competes as a Triathlete.  Ebbesen was the flag bearer of the Danish team at the opening ceremony of the 2004 Summer Olympics in Athens, Greece.

Eskild was part of “The Denmark Four”, who are legends in the sport of rowing and made Denmark the fourth most successful Olympic nation ever.  One single man was in the boat for each of those medals, Eskild Ebbesen. Ebbesen has been racing as a lightweight at senior international level since 1992. He is the number one male rower on World Rowing’s 2011 list of Top 10 Male Rowers and is third overall in rowing’s list of all-time most successful male rowers.


SHUMI ETICHA, Marathon Champion

Ethiopian Shumi Gerbaba Eticha is a two time winner of the Stockholm Marathon sponsored by Maxim Sports Nutrition. Congratulations Shumi on another win.

ANDERS AUKLUND, World Champion, Olympic Gold Medalist

Anders is a pro cross-country skier Olympic and World Championship Gold Medalist.  Aukland is a former national champion in 5000 meters (1995) and 10,000 metres (1996 and 1997) for cross-country skiing. He has represented Tønsberg FIK and IK Tjalve.  He has his education from the Norwegian School of Sport Sciences and has been a great contributor to sports nutrition for Winter Olympic athletes.

CRAIG LENNING, World Open Water Swimming Champion

Craig Lenning is a renowned American marathon swimmer and extreme swimmer who has done several Oceans Seven channels as well as participated in the 6-day Bering Strait Swim which was awarded the 2013 World Open Water Swimming Performance of the Year by the World Open Water Swimming Association.

Craig is the 3 person in history to have completed a 30-mile Farallon Islands crossing on 8 April 2014 in 15 hours 47 minutes and became the first male to complete a two-way crossing of Lake Tahoe.  Craig was the first American to have finished the North Channel swim (Ireland to Scotland) and has won many top open water swim races including the Whiskey Joe’s Tampa Bay Solo Marathon 24 mile swim.  Craig represented the USA as the only male American to compete in the 2015 Ice Swimming World Championships with a top ranking!


I only use Maxim on my swims.  Its the only nutrition that gives me the energy and vitamins I need and is the only product I can hold down”.

Check Craig’s ABC News interview out on:

Janelle Cole

JANELLE COLE, USA National Champion and Record Holder

Janelle is the future of Pro Women’s Cycling.  At age 18 she placed 13th in Time Trial and 17th on Road Racing at the UCI World Championships and in her USA Junior division at the U23 Road National Championships she was both the Road- Champion and Criterium- Champion and placed 2nd in Time Trials.  As a skater Janelle was a 2013 Team USA Jr. World Team Member and Outdoor Track 500M National Record Holder. the 2014 1000M USA World Class division indoor National Record Holder and 3,000M 2 Lady team Champion and set the new National Record.  Janelle is the 2015 US Collegiate Nationals Cycling Champion.


Janelle on Maxim Sports Nutrition: “Wow. Just wow. Amazing. I absolutely love the product and the tropical flavor- love it.  The carbo loader is incredible, I can’t believe how much it helps.  I do not want to be without Maxim. Just so you know, I am very very VERY pleased with the product, and tell everyone I can about it. People just can’t believe I don’t need to eat on rides!”

I am so excited to be able to stand at the top of the podium at the College Criterium National Championships!  A combination of the correct fuel, teamwork, training and a little luck all came together for me today.  The grueling climbs and attacks on the hills of Asheville, NC really took their toll on my legs today.  I was grateful that I fueled with Maxim before and during my race.  Thank you Maxim for keeping me strong through the finish line!

LEWIS ELLIOTT, 3x USA National UCI Champion

Lewis Elliot is a top American Professional Triathlete and won 2 USA National UCI championships in 2015. He was a 3-time National Champion while a member of the US National Cycling Team and has achieved “World Class” status of endurance athletes with his performance at the 2011 Arizona Ironman.


I use the Maxim Carbo Loader and Hypotonic and both are great!  I now have no Gi issues and I have great energy throughout each race.  I would typically slow on my distances, but not with the Maxim products.  I even decrease my times later in the race now.  I am sold!  What used to be the biggest issue with racing is now effortless as I have all my essential vitamins, electrolytes and energy in one bottle.


Check out Lewis and Lance:

Check it his win at Tour de Scottsdale:

ANNA CLEAVER, Ironman World Record Holder

Anna represented NZ in swimming for several years, holding many NZ records, national and international titles. She then moved to racing for NZ in Olympic distance triathlons.  After almost 10  years out of competing, Anna re-entered the sport, achieving success at the professional level immediately. Anna achieved a GLOBAL IRONMAN SWIM RECORD at Ironman Chattanooga, first female under 40 minutes for this distance. Anna has had many successes in the half ironman and Olympic distance races but now has her sights on the IM distance.


Since exclusively switching to Maxim: “Nutrition went great in the race! I loved drinking my calories and not having to think about it.”

Check out Anna’s many accomplishments at:

JOZSEF MAJOR, 9x Ironman Champion

Jozsef is Arizona’s internationally-recognized triathlete, specializing in full Ironman distance triathlons. In the last 6 years Jozsef achieved a top-five finish 19 times in full Ironman distance races. He is especially proud of his best result (19th) in the 2011 Hawaiian World Championship.  Jozsef is an 9-time Ironman distance champion, including a win at Ironman Arizona, Ironman Italy and 7 consecutive wins at Ironman Hungary.


“I’m very excited about racing with the Maxim product in the USA as Maxim was everywhere in Europe.  I really like it and I do not have any stomach problems when I use Maxim.  Thank you Maxim for coming to the USA”

CATHERINE MOORE, World Record Holder

Catherine Moore, the current age group World Record Holder for Track is a professional mountain biker, and current category 1 road and cyclocross racer (as well as a former two-time National Champion and eight-time All American for collegiate cross country/track). One hour of vicious pain is where Catherine reigns supreme (she earned 4th at Master Cyclocross Worlds), but she can also deliver during stage races as either the GC contender or lieutenant. This past season, at her first track event ever — the National Track Calendar: Matrix Cup — Catherine won the 3k pursuit in the Women’s Elite field & placed 4th in the 500m. She followed this up with three National Championship Titles (Individual Pursuit, Scratch Race & Team Pursuit).

LAURA BORGELT, All American and National Champion

Laura Borgelt is an open water marathon swimmer (English Channel, Maui Channel, Tampa Bay), triathlete, and former All-American Division 1 swimmer (University of Iowa), USAT age group national champion (aquabike), and competitive cyclist. Laura Borgelt, PharmD is a Professor at the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences and School of Medicine.
Maui Channel Swim Video:

FIONA MEADE, National Champion

Fiona has just arrived to the USA after dominating in road racing in Europe.  “The Irish Panda” is Ireland’s road racing National Champion and because her main strength is sprinting, Meade is teamed with the criterium girls and since her arrival the the USA she’s raced in The Novant Health Criterium in Charlotte, the Belmont Criterium and Speedweek for her introduction to USA criterium races.


“I am really getting on well with the Maxim products…using the hydration tablets, hypotonic drink..all good and very easy on the stomach. I personally like the orange and lemon flavors…easy on the stomach=easy to the line!


Lauretta Hanson is a top international professional cyclist. Since her arrival to the states from Australia where she was second-place finish at UBC Grand Prix, first-place finish at Phillip Island Grand Prix and won the best young rider competition at the tour of Murray Lauretta has already taken the win at most of the American Tour of Dairyland and finished 2nd overall.  Lauretta is a great all-around rider, excelling on the track, time-trialing, and criterium racing.


On Maxim: “When you are racing consecutive days, it’s crucial to ensure that you have proper nutrition to make sure you can bring your best day after day. Maxim has so many great products from carbo loader to recovery powder that ensure that I’m properly fueled and ready to give 100% everyday.

AMY CUTLER, Cyclocross Champion

Amy Cutler is an elite cyclist and full-time career woman but manages a daunting >75 event race schedule annually.  Amy was a D1 collegiate track & field sprinter/jumper and rower. She began competitively cycling with aid of the Rutgers Cycling Club, Amy became the D1 ECCC Women’s Cyclocross Champion within a few short months. Further support from NJ based women’s team Riptide Cycling, inspired her to begin competing on the road in 2010. By 2013 she signed her first cycling contract with team FCS|Zngine p/b Mr. Restore. Over the past 5 years Amy has racked up over 40 career wins.  Amy currently rides for one of the top women’s pro cycling team GURU/ Haute Wheels Women’s Cycling Team.


Amy loves training and racing with Maxim “Honored to be a part of this fantastic group of people fueled by the best nutrition product! Training harder and stronger than ever before thanks to Maxim.”

Amy videos on Maxim:


ANNE CLEVELAND, Hall of Fame Swimmer

Anne Cleveland is an International Marathon Swimming Hall of Fame Honour Swimmer inductee. (English Channel – twice one-way and once two-ways, Catalina Channel, twice Maui Channel, 10-mile race around Plantation Island in Fiji, 6K France to Monaco and many other open water races and relays around the world) Anne currently coaches open water swimmers via online correspondence and teaches yoga in La Jolla, California.

Maxim is the nutrition product that fueled me across the English Channel, including my 2-way non-stop swim from England to France and back to England. I endorse this product as the best sports nutrition I have ever used.


Mandy is a Race Director and Pro Women’s Cycling team Manager and is a former member of LSU’s dominant, division 1 soccer team, where she was an Athletic and Academic All-American. In graduate school, Mandy switched to triathlons, and, earned numerous overall-female awards as well as her Pro-Card. Mandy then turned to road racing in 2012. In less than a season and a half, she earned her category 1 ranking, and is currently the top-ranked female cyclist in Texas.


Starla, known as a sprinter, an animator of races and supporting domestique in the women’s peloton has joined the Fearless Femme Pro Women’s Cycling team.  With many criterium podiums and a state championship title she is already making an major impact in USA Women’s Cycling.


On Maxim: “Switching to road and stage racing has forced me to really focus on my fuel intake in and out of competition.  Maxim is the only nutrition product that has proved to the easy on the stomach, tastes great and provides me with the properly fuel to keep me pushing on the pedals towards that top step

KATHLEEN WILSON, Open Water Swimming Legend

Kathleen Wilson is a marathon swimmer (Key West, Manhattan Island, English Channel, Tampa Bay, Catalina Channel, Lake Zurich, Long Island Sound, Santa Barbara Channel, Strait of Gibraltar, Lake Memphremagog, Molokai Channel, Red River and additional 15+ mile groundbreaking swims in the Charleston, SC area) who also serves as race director for the Swim Around Charleston, a 12 mile swim annual event. She also serves as primary instructor for the innovative SwimCalm program, teaching fearful adults how to swim. When not in the water, Kathleen is a symphonic harpist with two orchestras and serves as a city of Charleston council member, representing 10,000 area residents.


” I was introduced to Maxim in the darkest hour of my English Channel swim. There is no doubt that it assisted me in finishing that swim. Subsequently, it is an automatic choice for every swim that I undertake because of its effectiveness and being easy in my stomach. It pairs well with any flavor and I never feel bloated after consuming it.”

“I want to thank Maxim USA for fueling me through great and tough series of swims. I wouldn’t think of entering the water without it in my nutrition plan. It stays put in my stomach, no bloating, no aftertaste and I feel it’s kick within minutes. It’s great to have these products available in the USA now.”

Swim with Kathleen each year at:

See Kathleen on

How Maxim saved Kathleen’s English Channel swim:


An Italian-American, Irena Ossola is a pro cyclist from the Alps region of Italy and is a powerhouse stage-racer. Ossola found her love for cycling through her father, who was a semi-pro Italian road competitor. Ossola competed as a professional runner and made the transition to cycling by first racing in the Tour D’Ardeche amongst the top women cyclist in the world and now races in the USA.


“Nutrition is one of the key elements in success as an athlete.  I have personally tested and use Maxim products exclusively, as it has shown to give me the energy I need to keep working hard on the bike.  I am using the tablets like crazy!  They are great and I really like them when I go out for rides and don’t need a lot of nutrition.  The tabs have a light flavor and feel that is great!”

ROBERT “Marathon Man” GLECKER , 100+ Marathons

Robert Gleckler is an international marathoner who has completed 100+ marathons and over 600 half marathons.


“I have been running marathons for over 30 years and have followed and tried the evolution of US sports nutrition.  Nothing has worked until I found Maxim.  I now know what and why pros use Maxim and its great a company gives non pros the same products pros use. Maxim is THE ANSWER to sports nutrition. One bottle per hour of great tasting product gives me energy from start to finish.  I now enjoy my entire race distance and will only rely on Maxim to complete my goals of all 50 states and 7 continents.



Michellie Jones (Ironman World Champion, Olympic Medalist, Triathlon World Champion)

“Loved the flavor and lightness of Maxim during my race.  My favorite Hypotonic flavor is to mix them”


Karen Smyers (Ironman World Champion, ITU World Champion)

“I really liked the taste and Maxim seemed to work well for me.”


Maik Twelsiek  (3 x Ironman Champ: M Wisconsin, IM Lake Placid,  12th Overall Kona), 2 x Second fastest bike in Kona

“I used Maxim when I raced in Europe and really liked all their products.  I will use Maxim now.”


Wendy Ingraham (6 Ironman Wins, 7 of 8 top 10 finishes Kona- World Ironman Championship)

“Thank you for finally bringing Maxim to the United States.  I lived on it while racing in Europe and used to smuggle in as much as I could on my returns.  The best nutritional source I have every used while racing.  No Gi issues, No nausea, No bonking.”

Fuel of Olympic Gold Medalists, World Champions, Tour de France Teams, Ironman Champions and World Record Holders around the world for over 25 Years. Now in the USA!

All Maxim Sports Nutrition USA products are in full compliance with the following national and international sports and athletic organizations for banned substances: NCAA Compliance, UCI (Union Cycliste Interantionale), International Olympic Committee.

Maxim has a long history of collaboration with well-established sports venues and existing and new professional athletes. Maxim helps athletes from numerous sports optimize their training and performance.


If you have an interest in Maxim and using our products for sponsorship please email:

You can find Maxim Sports Nutrition around the world. Here are just a few of our international sponsorships and events (check our Facebook page: Maxim Sports Nutrition USA for events throughout the USA):


Stockholm Marathon
North Sea Beach Marathon
Etape Bornholm

Triathlon Grand Prix- Denmark

Skarverenet 2105 Norway Cross Country Ski
Trysil Ski Marathon

Team Oster-Hus-Ridley Cycle Team
Futbol/ Soccer:
Team Brann FC (Soccer)
Team Molde Futbol (Soccer)